Three years ago we started to design and produce gift calendars in B2/B3 format. This year was no exception, and 1200 calendars were made at IPES and distributed to customers throughout whole Europe. We are receiving positive feedback on the calendars and interest in this form of gift for the following years. Thanks to the unique combination of printing and finishing, such calendar can be a nice gift and decoration of our customer's premises to remind them of Konica Minolta all year around. But there is so much more we can achieve with this gift. We are looking at a valuable sales tool that can open the door to the customer. We can demonstrate the unique quality and advantage of our digital technologies, create a “wow” effect, something that would be technically impossible or financially demanding to make with conventional technology. To support our showroom activities, we have also distributed the calendars among local showrooms so that a demonstration of B2 application can be provided where our “flagship” devices are not installed.